Why diversity is critical to media and entertainment - and how to achieve it

Cathy Li

Sep 27, 2021

To address these issues, many brands and advertisers are seeking greater diversity in their workforce and are looking to their agencies to provide it, with clear policies to support that goal. These initiatives create a virtuous circle where diverse content attracts diverse creators who, in turn, create more diverse content. For example, when Beenox and Raven Software added more gender options to their “Call of Duty: Black Ops Cold War” game, they reported an increase in the gender diversity of applicants for creative roles.